Camelot, a respected leader in supply chain management (SCM) solutions with an impressive 25-year track record on the global stage, approached us with an ambitious goal: to enter the Polish IT market and establish a new local office from scratch. Their mission was to gain access to Poland’s rich pool of highly skilled tech professionals.

Challenges: entering a new market and building an IT team from the ground up

The project came with a set of typical IT recruitment challenges for foreign companies entering Poland:

  • Lack of local market knowledge – Camelot was entering Poland without previous experience with the specifics of the Polish tech talent landscape, employment norms, and candidate expectations.
  • No defined EVP (Employee Value Proposition) – Without a clear and well-communicated EVP, attracting top candidates in a competitive market becomes significantly harder.
  • Need to build a full IT team from scratch – While ensuring alignment with both local cultural dynamics and Camelot’s global standards.

Our solution: a comprehensive strategy for entering the Polish IT talent market

As Camelot’s exclusive recruitment partner in Poland, we managed the entire process end-to-end – from market research and planning to team assembly and employer branding.

1. Market analysis and recruitment strategy

We began with in-depth research of the Polish IT talent market:

  • Evaluating regional competition
  • Mapping candidate preferences
  • Identifying Camelot’s unique selling points relevant to Polish professionals

Based on these insights, we developed a precisely tailored go-to-market recruitment strategy, designed to address both the client’s objectives and local market expectations.

2. Employer branding and EVP in IT recruitment

Knowing how important employer reputation is for Polish tech candidates, we focused on shaping a strong and credible Employee Value Proposition.

In all candidate communication, we emphasized:

  • Camelot’s company values and work culture
  • Growth opportunities within the newly launched Polish office
  • The real impact employees can make on the organization’s global development

This approach helped us build strong employer branding and significantly improve candidate engagement.

3. Building the IT team from the ground up

Using our proven team-based sourcing model, we reached out to top-tier tech professionals in Poland – and also identified Polish-speaking candidates abroad. Our efforts focused on individuals who matched not only the technical profile but also Camelot’s company culture and long-term vision for the new office.

Results: successful IT recruitment in Poland for a global technology leader

Our collaboration brought tangible results:

  • We successfully built Camelot’s first IT team in Poland — skilled, motivated, and ready to lead regional growth,
  • We co-created and delivered a clear, resonant EVP, improving outreach effectiveness and positioning Camelot as an attractive employer,
  • We strengthened Camelot’s employer branding in Poland, leading to higher-quality applications and strong market recognition among tech candidates.

Planning to enter the Polish IT market and build your tech team from scratch?

Let’s talk. We’ll help you design an effective recruitment strategy, craft a compelling employer brand, and attract the right tech talent in Poland.